AdBrite Launches Open Targeting Exchange (OTX)

AdBrite is one of the large ad serving network. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network.

AdBrite’s Open Targeting Exchange is the internet’s first open exchange for ad targeting technologies. OTX delivers superior yield and advertiser effectiveness by tapping into multiple third-party targeting providers.

OTX is an integrated element of AdBrite's network, so publishers and advertisers automatically benefit from competition among targeting providers. Each time a page is viewed on an AdBrite publisher's site, OTX scans multiple eligible targeting algorithms to determine the most relevant and valuable advertisement for the given site, user, and geography.