AdBrite’s Open Targeting Exchange is the internet’s first open exchange for ad targeting technologies. OTX delivers superior yield and advertiser effectiveness by tapping into multiple third-party targeting providers.
OTX is an integrated element of AdBrite's network, so publishers and advertisers automatically benefit from competition among targeting providers. Each time a page is viewed on an AdBrite publisher's site, OTX scans multiple eligible targeting algorithms to determine the most relevant and valuable advertisement for the given site, user, and geography.
